1. Missing or Incorrect AMP Markup
One of the most frequent AMP page SEO errors is missing or incorrect AMP markup. AMP relies on specific HTML tags and structured data to function properly. If your page lacks the mandatory `` or `` tag, search engines may not recognize it as a valid AMP page. Additionally, improperly closed tags or missing required components like the canonical link can hurt visibility. Always validate your AMP pages using tools like the AMP Validator to ensure compliance.
2. Slow-Loading AMP Pages Due to Unoptimized Assets
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While AMP is designed for speed, unoptimized images, videos, or scripts can still slow down your page. Large media files or excessive third-party scripts defeat the purpose of AMP. Compress images, use lazy loading, and minimize external resources to maintain lightning-fast load times. Google prioritizes fast-loading AMP pages in mobile search results, so optimization is key.
3. Improper Canonical Tag Implementation
A common oversight is incorrect canonical tag usage. The canonical tag must point to the non-AMP version of your page to avoid duplicate content issues. If the tag is missing or misconfigured, search engines may index the wrong version, harming your SEO. Double-check that your AMP page includes `` to ensure proper indexing.
4. Lack of Structured Data for Rich Snippets
AMP pages often miss structured data, which limits their potential for rich snippets in search results. Schema markup for articles, FAQs, or events can enhance visibility and click-through rates. Use JSON-LD format to add structured data, and test it with Google’s Rich Results Test to confirm it’s error-free.
5. Blocking AMP Pages from Crawling
Accidentally blocking AMP pages via robots.txt or noindex tags is a critical mistake. Ensure your robots.txt file allows access to `/amp/` paths (if used) and that no meta tags prevent indexing. Google needs to crawl AMP pages to rank them, so audit your technical setup to avoid unintentional restrictions.
By addressing these common AMP page SEO errors, you can maximize mobile performance and search visibility. Regular audits and validation checks will keep your AMP pages optimized for both users and search engines.