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Xiaohongshu, also known as Little Red Book, has become a powerhouse for influencers and brands. However, many users face the frustrating issue of shadowbanning, where their content is hidden without notice. Understanding the 2024 community guidelines is crucial to avoid this penalty.

What Is a Xiaohongshu Shadowban?

A shadowban on Xiaohongshu means your posts are suppressed in search results and feeds, drastically reducing visibility. Unlike an outright ban, you won’t receive a notification, making it harder to identify the issue. Common reasons include violating content policies, excessive promotional posts, or spam-like behavior.

Key 2024 Community Guidelines to Follow

Xiaohongshu’s updated guidelines emphasize authentic, high-quality content. Avoid overly promotional language, misleading claims, or unauthorized ads. The platform prioritizes user-generated reviews and genuine experiences over blatant marketing. Additionally, copyrighted material, sensitive topics, and low-effort posts can trigger moderation.

How to Avoid Getting Shadowbanned

To stay compliant, focus on organic engagement. Use relevant hashtags but avoid overstuffing. Post consistently but not excessively—flooding the platform raises red flags. Engage with your audience through comments and likes to build trust with the algorithm.

What to Do If You’re Shadowbanned

If you suspect a shadowban, audit your recent posts for guideline violations. Temporarily reduce posting frequency and shift to non-promotional content. Reporting the issue to Xiaohongshu support may help, but prevention through compliance is the best strategy.

By adhering to these guidelines, you can maintain visibility and grow your presence on Xiaohongshu without falling victim to shadowbanning in 2024.