SEO优化

For years, Google’s search algorithm has been a closely guarded mystery, leaving marketers and website owners scrambling to decode its ever-changing rules. But now, an ex-Google engineer has stepped forward to unveil some of the most impactful yet overlooked ranking factors that shape search results.

The Hidden Signals Google Doesn’t Talk About

While most SEO experts focus on keywords and backlinks, the algorithm prioritizes deeper metrics like user engagement depth, dwell time, and contextual relevance. The engineer confirms that Google’s AI now evaluates content holistically—beyond traditional ranking signals.

Why Most SEO Strategies Are Outdated

Many businesses still rely on outdated tactics like keyword stuffing and low-quality link-building. However, the engineer reveals that Google’s machine learning models now penalize such practices, favoring natural language, expertise, and genuine user value instead.

The Role of E-E-A-T in Modern SEO

Expertise, Experience, Authoritativeness, and Trustworthiness (E-E-A-T) are no longer optional. The engineer emphasizes that Google’s algorithm heavily weighs content credibility, especially in YMYL (Your Money or Your Life) niches like finance and health.

How to Future-Proof Your SEO Strategy

Adapting to these hidden rules requires a shift toward high-quality content, semantic search optimization, and a focus on user intent. The engineer suggests leveraging structured data and optimizing for voice search to stay ahead of algorithm updates.

By applying these insider insights, businesses can align their strategies with Google’s true priorities—driving sustainable organic growth in an increasingly competitive digital landscape.