SEO优化

Expanding into the Chinese market presents immense opportunities for foreign companies, but success requires a tailored SEO strategy. China’s digital ecosystem is unique, dominated by platforms like Baidu, WeChat, and Douyin, which demand localized approaches.

1. Understand China’s Search Engine Landscape

Unlike Western markets where Google reigns, Baidu is China’s leading search engine, accounting for over 70% of searches. Foreign companies must optimize for Baidu’s algorithms, which prioritize locally hosted websites (with ICP licenses) and Mandarin content. Additionally, platforms like Sogou and Shenma require separate optimizations.

2. Localize Your Content and Keywords

Localization goes beyond translation—it involves adapting content to cultural nuances and consumer behavior. Conduct keyword research using Baidu Keyword Planner to identify high-volume, low-competition terms. Incorporate idioms and local slang to enhance engagement. For example, “跨境购物” (cross-border shopping) performs better than direct translations.

3. Leverage Chinese Social Media Platforms

WeChat, Weibo, and Douyin are critical for SEO in China. Optimize your WeChat Official Account with keyword-rich articles and backlinks to your website. Use Douyin’s hashtag trends to boost visibility. Collaborating with Key Opinion Leaders (KOLs) can amplify reach and credibility.

4. Secure an ICP License for Hosting

China requires an Internet Content Provider (ICP) license to host websites locally. Without it, your site may load slowly or be blocked. Partner with a local hosting provider to ensure compliance and faster load times, which Baidu’s ranking algorithm favors.

5. Build High-Quality Backlinks from Local Domains

Baidu values backlinks from reputable Chinese websites. Partner with industry blogs, news portals, and forums to generate organic traffic. Avoid spammy links, as Baidu penalizes low-quality backlinks more aggressively than Google.

By implementing these strategies, foreign companies can navigate China’s complex digital landscape and achieve sustainable growth. Prioritize localization, platform-specific optimizations, and compliance to stand out in this competitive market.