SEO优化

For foreign companies looking to expand into China, mastering local SEO is crucial for online visibility. Unlike Google-dominated markets, China’s digital landscape revolves around Baidu, which requires a unique approach to ranking strategies.

Understanding Baidu’s Algorithm

Baidu prioritizes locally relevant content, mobile optimization, and secure websites (HTTPS). Foreign businesses must adapt by using Mandarin keywords, hosting servers in China, and ensuring fast load times. Ignoring these factors can significantly hinder search rankings.

Keyword Localization Matters

Direct translations of English keywords often fail. Instead, research trending terms on Baidu Index and incorporate natural Mandarin phrases. For example, “luxury bags” should target “奢侈品包” rather than a literal translation.

Building Local Backlinks

Baidu values links from authoritative Chinese websites like Sina, Tencent, or industry-specific platforms. Partner with local influencers or publish guest posts on .cn domains to boost domain authority.

Mobile-First Optimization

Over 98% of Chinese netizens access the internet via mobile. Ensure your website is responsive, with simplified navigation and WeChat integration. Baidu’s mobile index heavily influences rankings.

Leveraging Local Platforms

Beyond Baidu, optimize for platforms like Xiaohongshu (for lifestyle brands) or Zhihu (Q&A site). Content syndication across these channels amplifies visibility and drives organic traffic.

By tailoring SEO strategies to China’s ecosystem, foreign companies can overcome the Great Firewall and connect with 1 billion+ potential customers. Consistency and cultural adaptation are key to long-term success.